If you’re looking for a great location to set up your new company, Warrington might not be the first place you think of. However, you might be surprised at all the benefits it offers to businesses, especially to start-ups with their own specific set of needs. While it’s not as famous as London or Manchester, it is still a great location for SMEs.

At Brookson, we know all about this. We set up in Warrington more than 22 years ago, and we still have our head office here, where around 350 out of our 450 staff are based. Here’s why we love this town as a business location, and all the benefits it could offer you.

1. Transport links

One thing you will need as a young company is good access to the rest of the country. Even if you are located in London, you will still be at a disadvantage if you aren’t able to easily reach clients, suppliers and other vital contacts from around the UK. This makes good transport links an essential part of wherever you set up.

Warrington has you covered here. Not only is it minutes away from the M62, M6 and M56 – which is perfect if you drive, as it links you easily to the rest of the country – it also has two train stations on offer. Being so close to Liverpool and Manchester also means there are plenty of airports in easy reach, should you need to travel internationally.

2. Business support

Every new business can benefit from some assistance, and Warrington has plenty of different organisations dedicated to helping you grow your company from a single person to a major operation. Warrington Business Exchange, for example, is a great networking organisation that will help you make the contacts you need to succeed.

The Cheshire and Warrington Business Growth Hub can also help you out, providing you with support, especially when it comes to accessing the resources that are on offer in Warrington. If you’re worried about internet access, Connecting Cheshire Superfast Business will help you access fibre broadband. There are plenty of other organisations as well, all of whom can help you in different ways.

3. Established business environment

One thing you can be sure of in Warrington is that you won’t be short of potential clients and contacts, as plenty of businesses have already made the town their home. As well as Brookson, companies like Rolls-Royce, TalkTalk and BT all have major offices here. In fact, the town is somewhat of a hub for the telecoms industry.

Other industries are also represented, of course. For example, Arcadis – the leading firm across the globe for design and consultancy for natural and built assets – also has an office here, as does nuclear specialist Nuvia. Whatever sector you are in, you will find an organisation that can serve as a valuable client, contact or even business partner.

4. Between Manchester and Liverpool

Manchester and Liverpool are two of the most exciting cultural centres of the UK, and while each city has their pros and cons, being in Warrington means you don’t have to choose between them. The town is pretty much equidistant between the two, giving you all the benefits of both.

Not only does this mean that Warrington’s culture is more vibrant than you’d expect – especially when it comes to working lunches, with a range of exciting eateries – it also means the town has a huge catchment area for potential clients, without the added cost of being located in a major city centre.

5. Warrington Talent pool

Every small business needs to grow at some point, which means recruitment should be one of your long-term goals. Luckily, Warrington is a great place to take on staff, as its talent pool is full of ambitious and skilled people ready to take their career to the next step.

This is another area where being so close to Manchester and Liverpool is a major advantage, as both cities have universities spilling out talented graduates. The University of Chester also has a Warrington campus, meaning you will have the opportunity to recruit the brightest young minds while they’re still studying.

6. £130 million regeneration project underway

Warrington is in the middle of a major regeneration project, which is great news for small businesses. Not only is it likely to lead to more money being poured into the town from visitors and business investors, it also could be a source of jobs for ambitious entrepreneurs.

The £130 million Time Square project is scheduled to be completed in 2020, and will include a Cineworld multiplex cinema, a market hall, new council offices and a public square. There will be plenty of opportunities for those looking to become self-employed, from working on the construction to performing marketing services for the new businesses.